A division of Avnet, Phoenics Electronics was stuck in the dark ages with a site designed in 1980. Winning the RFP took convincing the client they had no brand and to apply their primary colors across the site. Something their competitors do not do. Be recognized. Be memorable. And they are. The redesign is working during a time where computer chips are rare and everyone is looking for them. Since their internal team is so good at sourcing them through their suppliers, the new site is getting a lot of looks and accolades from clients and prospects alike.