- Parent or Student: A mix of parents and students responded, with parents being the majority.
- Age: A wide range of ages participated, from students in their late teens and early twenties to parents in their fifties and sixties.
- Sex: Both males and females participated, with a higher number of female respondents.
- Annual Household Income: Varied, with many respondents in higher income brackets.
Branding & Experience
- How often do you use The College Butler: Most respondents use the service once a year or over the summer.
- How did you first hear about The College Butler: Many heard about it through university-related channels such as emails as well as though friends or referrals. Cloesly followed up by university websites and social media.
- Likelihood to Recommend: Many respondents are very likely to recommend The College Butler, indicating a positive overall experience.
- Overall Satisfaction: A significant number of respondents are very satisfied with the service.
- Most Important Criteria when Selecting a College Moving Service: Reliability ranked first, then convenience and finally price.
- Would you use any of the following services if offered by The College Butler: Services like airport or event transportation and mini-fridge/micro-fridge rental account for almost half of respondents.
- Have you used other college moving companies: Most respondents have not used other college moving companies, showing a preference or loyalty to The College Butler.
- Did you compare pricing with our competitors: A mixed response, with many not comparing prices.
- Was our pricing more or less than our competitors: Mixed responses, but almost half find The College Butler to be more expensive.
- Do you feel that you received a good value for the price of our services: Most respondents feel that they received good value for the services provided.
- General Feedback: Respondents appreciate the reliability and convenience of the service. Some faced issues like late deliveries or missing or injured items, but they also appreciate the problem-solving approach of The College Butler.
- Suggestions: Some respondents suggest improvements in communication, instructions for pickup and drop off, website navigation, and transparency in problem-solving.